What is search marketing? Search marketing aka search engine marketing which is the practice of gaining the traffics and clicks from search engines through paid and unpaid methods. People tend to get confused between SEM and SEO, both may look similar, but they are the difference between these two terms.
Search Engine Marketing aka SEM which actually comprises of SEO and SEM. But nowadays SEM is used to describe the paid search activities where involve buying the traffics through the paid search listing in the search engine such as Google, Bing, and Yahoo.
Search Engine Optimization aka SEO which is the subset of SEM. SEO is used to increase your search engine ranking through an organic way. You don’t pay the search engine for traffics and clicks, instead, you rely on keyword placings, link building and metadata in the search engine.
However, it is often fine if you have no knowledge on doing SEO for your website, as nowadays there are many top SEO Malaysia’s companies that able to advise you and work out your SEO task professionally.
Besides, if you are outsourcing your web design service task to those web design developer agency, make sure you have them to design your website to be SEM and SEO friendly rather than just being fancy and nice looking.
Don’t worry and nervous when you see all your competitors are doing well in term of the digital marketing, there is much professional digital marketing agency in Malaysia that can give you some advice on how you can compete among with your competitors evenly, just don’t hesitate to reach them out.
Search Engine Marketing – SEM
The SEM here focuses on paid activities. The major paid activities include pay-per-click (PPC) and cost-per-click (CPC). One of the importance of using the PPC and CPC is cost-effective. Whereby you are only required to pay for the cost when the Internet users convert to your website through the click in the search engine instead of paying for one lump sum of the budget.
Besides, PPC allows you to effectively reach your target users. With the specific keywords inserted, the PPC ads will appear at the top of the search engine together with the natural search listing. With the relevant keywords searched, your target users will get the first exposure to the PPC ads first before they get exposed to the natural search listing.
Furthermore, it is suitable for new established online business or website. This is because, for the new startup website, there is still not a very well online presence on the Internet, therefore instead of using SEO, it is much better to use SEM which it doesn’t rely much on the link buildings, blog post, and other ways.
Search Engine Optimization – SEO
One of the importance of using the SEO is that it builds trust and credibility. This is because SEO is all about natural listing where it highly relies on backlinks creation, blog posts and other natural and organic ways. One of the ways to achieve this is that there must be good online credibility and reputation. Hence, it takes time to achieve this, however, the result is valuable.
SEO is about long-term investment. Although SEM is effective in driving web traffic, it is often expensive as compare to SEO in long term. SEM is the short term where SEO is a long-term basis if it is done correctly. It will generate high ROI in the like the effect generated by SEO is long term is not like it will stop by the time you stop working with it.
Keep in mind that your competitors are practicing SEO as well. Every day your competitors keep improving their ranking in the search engine. Your result will be affected if you don’t utilize on SEO where your competitors will take over your place and converted your customer to their customers.
Although SEO involves far more complicated than the SEM, however, as long as the basic setting and foundation of your website are being built properly, normally, the chance for you to compete with your competitors is even better. Don’t worry, your website design company will sure understand what is the required foundation for better SEO performance.
Although SEM is effective in driving the web traffic, however, consumer tend to believe that SEO result is much reliable as compared to PPC as it occurs in an organic way without paying the search engine for ranking. Seek out the SEO specialist in Singapore, and have them advise you further on your SEO.
As mentioned above, SEO and SEM are mean to build search engine presence but there both are different where one is organic way another is a paid method. Both are significant to build the online presence. Utilizing SEO and SEM can help to achieve the best result.